Nuclear zone. Photo by Kilian Karger on Unsplash

Bill Gates has a Branding Problem. Again

Erik Ehasoo
Creative Strategy Blog

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“Compared to (traditional) nuclear power plants, it doesn’t create nearly as much nuclear waste and it doesn’t have the safety hazard” — that doesn’t sound like a nuclear power plant to me, or at least what I (an average Joe) know about nuclear power plants.

Bill Gates is a bright technical genius who has managed to bring together a like-minded team of top experts to create some highly…

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